Great Mini-Courses Can Improve
Your Internet Marketing Business

Published by Stephen Beck,
Internet Marketing Business

How does this actually work?

In the first part of our article series, I told you how to keep customers coming back for more by using a Mini-Course.  In this article, I'll share more of the technical aspects of using your Mini-Course to improve your internet marketing business.

Your visitor gets Part 1 of the mini-course immediately.  "Hey, welcome to the mini-course; here's the link to your first lesson" That's the first one and it's immediate. My second email is Part Two of the mini-course and covers another point. Then my third email says, "Hey would you like to buy this affiliate program?" And then the fourth email is Part Three of the mini-course.  You might space these two or three days apart. I've included a chart at the end of this hot sheet.

If you are planning a teleseminar with your product launch, the mini-course doesn't have to be a prerequisite to the teleseminar. It can happen concurrently with the teleseminar. The mini-course is just an excuse to email your visitor five times in a row, two days apart. 

After you send all your mini-course parts, you can start sending tips and tricks like a regular newsletter about 7 days apart. The newsletter is in addition to the mini-course emails.  The mini-course and newsletter are set up as follow-up messages in your autoresponder.

There is another type of email you can send to your whole list at the same time.  These emails are called broadcasts. Broadcasts are great for sending reminders for events like teleseminars or webinars.  You can also send broadcasts for any timely piece of information.  For instance, if an affiliate offer expires at midnight, you can send a reminder to your list to get their copy now before it's too late. A broadcast email is the same message sent to your entire list all at the same time.

So, I hope you can see the value of building an email list and using a mini-course to draw visitors into your loop. 

about Stephen Beck
Stephen Beck shows families how to improve their information products through great mini-courses. Go get his three free videos at http://www.8weekstoprofits.com so your family can succeed with your home internet business today.

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