Using a Mini-Course To Get More Clients
Published by Stephen Beck, Mini-course

How do you keep your visitors coming back for more?

You offer them a mini-course that's full of content about your niche.  Use the mini-course on your home page, or index page, as incentive to give you their first name and email and make sure the mini-course offer is front and center on your page.  In fact, if you do not ask for a first name and email on the first page of your web site, you are missing the boat! You must get their name and email so you can continue to build a relationship and offer them your resources.

So, to get your free mini-course, all they need to do is fill in their first name, their email, and their biggest question and then hit the submit button. The mini-course is just an excuse to email them. Instead of sending Issue 1 of my newsletter, it is Part 1 of my mini-course. That sounds a lot more enticing. Nobody wants to get Volume1 Issue 1 of somebody’s newsletter, but they do want to get Part 1 of a mini-course because they’re going to learn very specific information in a mini-course - the really good stuff!

I'll say it again...a mini-course is just an excuse to send emails more often at first than you can send a newsletter. Most people are trained to expect a newsletter once a month or once a week. But a mini-course can be sent every 3 days until it is finished, and then you can back off to once a week.

Let's use an example from the direct mail niche.  Part 1 of my direct mail mini-course may be about the size of the card or the weight of the paper that you choose. Part 2 of my mini-course may be where you put the bar code and so on...

You can even take articles you've already written and break them into your 5-part mini-course.  This depends on how long your article is, because an article could make up two parts of the mini-course.

I’m trying to really emphasize that these mini-courses are just that - mini! It’s information in very small bits - bite-sizeable chunks - because if I try to push too much down their throats, they are not going to want any more of my mini-course.

Your reader just wants one good nugget, and then they will be hungry for the second good nugget. But if I give them a whole baloney sandwich, they might not want anymore.  So I am just giving them a taste and then another taste and then another taste.

about Stephen Beck
Stephen Beck shows families how to begin a internet marketing business. Go get his three free videos at http://www.8weekstoprofits.com so your family can succeed with your home internet business today.

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