If I am building a funnel, am I going to choose a bunch of unrelated products?!? No way! I want everything to "funnel" (pardon the pun!) customers back to my funnel. Whether it is a book, a CD, a DVD set, an ebook, a retreat or a workshop...it needs to be related and bring the customer to your funnel or allow him to move deeper inside your funnel.

All of your marketing, whether it be emails, newsletters, fliers (a flier should go out with each of your products) or search engine traffic, should all have the goal of leading customers into your funnel. And of course, like a funnel, the friction increases as the sides gets narrower. Thus, you will want many easy-entry, low-priced products (books, E-books, CD's) at the top of your funnel, and then fewer medium-priced products (workshops, tutorials, DVD course) as the customer progresses and still fewer high-priced products (retreats, mentoring programs, software, cruises) as the customer reaches the end.

On a practical note, one product can be sold in several formats. I sell my book, A Father's Stew as a $15 book, a $10 E-book and a $25 audio book. I wrote one manuscript and packaged it 3 ways and all of them sell very well.

This is why a newsletter is so important. How else are you going to reduce the friction as they travel down the funnel? How else will you gain their trust? How else will they begin to like you? (If not, they can always unsubscribe!)

Most importantly (to me anyway), this is the way I can get my message out. I can proclaim at the top of my lungs that Jesus Christ owns this world and He will rule and reign through families like you and me. And if I can help families start small, portable businesses which God may bless some day and cause to grow and multiply, then I will have done my job. And if I can make a living at the same time, I will be a blessed man indeed!

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about Stephen Beck
Stephen Beck shows families how to begin an ebook business. Go grab his three free videos so you can begin today.