When putting together your sales page, or squeeze page, for your information product, remember that bullets are key.  Well placed bullet points help to make a website more readable, flow more easily and look nice.  Here are some tips on getting the most bang out of your bullets as well as some general tips for having an all around great squeeze page.

• Try to connect the dots for people.  People on the internet are skimmers. You need to help them connect why what you have to offer is a benefit to them. Maybe your product helps them avoid getting ripped off, or perhaps it helps them to save their time somehow.  You need to use well-crafted bullet points to answer the question, “So what?” What is the benefit? What’s so great about that? Answer those questions through your bullet points. For example, if you are selling an ebook on the benefits of a Mac computer, you have to help people to see that they need to learn how to use certain features of a Mac to help them save time, money, frustration and pain.  Help people see how it will really benefit them to buy your product.

• Be careful not to mix up two different products, such as an ebook and a mini-course. The only reason you have a main sales or squeeze page is to get a name and email address.  The last thing you want to do is confuse people with multiple products.

• Your main goal on your squeeze page is to lead someone to put in their first name, their email, and their biggest question so that you can continue to talk to them.  You will have plenty of time to sell to them with your sales letter into your ebook, for example. All you are trying to do is sell them into your free mini-course as step 1.

• Take anything out on your page that is confusing for a potential customer. You do not want to mix trying to sell two things on one page; a confused mind does not buy. You will really mess your website up if you try to do to many things at once.

• People are more interested in tips and tricks than in general information. Now you do not have to give away the whole candy store if you are going to give them everything in an ebook, but you do need to have some solid, compelling bullet points.

• All of your bullet points should lead to the mini-course.

• When I do niche research exercises with my clients, one of my tips for them is to try to excite some curiosity in the minds of their customers.  For example, if you are offering an ebook on “The 5 things you need to know if you’re buying a Mac”, you might give them 2 of the 5 things they need to know in part 1 of your mini-course.  What have you just done in your mini-course? You have created a lot of curiosity for the remaining three points.  Part 2 of your mini-course might include 2 of “The 7 Essential Keyboard Shortcuts You Must Know for a Mac”. Now they want to read your ebook even more than they did before.

In essence, you are always creating a hunger for your ebook. If you already have a squeeze page that needs a little help, carve out a little time today to incorporate these tips. You will be amazed at the results!

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about Stephen Beck
Stephen Beck teaches folks how to start their own coaching business. Get Stephen's 3 free videos at http://www.8weekstoprofits.com so you can begin right now.

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