Another specialized use of autoresponders is to create courses that you can then offer your site visitors for free. You must choose a topic in which you are an expert and that precisely targets your potential customers.  The topic should be a specific niche within your business, for example your eBay sales.  When someone wins your auction on eBay, you can offer a mini-course bonus to their purchase.  The mini-course is delivered via email through the autoresponder.

Once you have carefully chosen your subject, divide it into a number of different sub-topics. Then offer your site visitor a free 5 or 7-day course, offering a different sub-topic each day. The first topic should always be a welcome message to your eBay visitor and an explanation about what is to follow. Your explanation should be enticing, getting the point across that you are offering free, quality information that your target audience will find of great value.

With every lesson, include the number of the lesson, the topic title, information about your company and its services or products. At the end, include a few blurbs about the next lesson to entice the subscriber to continue on.

Make sure each topic is packed with essential and valuable information, and leaves the visitor lusting to know more.  Otherwise, you may lose them in the very beginning.

Of course, you have to write up your course before you can offer it. I recommend doing this in a word processing program or other text program so you can see in one place all of the content you are offering your subscribers. Once you have done this, and gone over the material carefully, you must transfer your text to your autoresponder.  Then, viola! Your mini-course is now on autopilot. Your customers are now actively benefitting from your knowledge of your particular niche and slowly gaining more trust in you and your products while you are working on more important things. An excellent mini-course set on autopilot through an autoresponder should result in more sales for your business.

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about Stephen Beck
Stephen Beck enjoys helping families learn how to start a home internet business. Get his 3 free videos at http://www.8weekstoprofits.com so your family can start today.

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